Honda Harvey
Integrated, Web Experience, TVC, Radio, OOH, PR

Meet Harvey, the car that can literally sell itself. To launch the new HR-V, we brought it to life using pre-ChatGPT AI, giving Honda customers a new way to learn about the car. Through the web experience, users could ask Harvey questions about his features, mileage, where to buy him, and more. Harvey also lived across TVC, OOH, radio, and a working prototype that toured the country.